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Cornerstone

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A rare Cornish gin for Chef Tom Brown and the launch of his restaurant Cornerstone Hackney Wick

CLIENT: THE WRECKING COAST DISTILLERY

Services required:

  • Creative Services and Graphic Design
  • Brand Consultancy
  • Product Design
  • Strategy and Planning

Challenge

Cornish Chef Tom Brown approached the Wrecking Coast Distillery to create an exclusive gin for his new restaurant, Cornerstone in Hackney Wick London. Our challenge was to develop the product label, balancing the brands cohesively. The Wrecking Coast Distillery, Tom Brown and the brand identity of his new restaurant.

Services required:

  • Creative Services and Graphic Design
  • Brand Consultancy
  • Product Design
  • Strategy and Planning

Solution

After working on various routes and exploring options around the clever ingredients (pairing Cornish Polgoon apples to match the seafood menu) or adapting the artwork of the wrecking coast brand, we decided to de-clutter the concept and opt for a more premium approach. For us it just made sense to focus the creative mainly around the Cornerstone brand and adapting their soon to be iconic logo, to become the symbol for the product. It reinforced the synergy between the gin and the restaurant, doing what it was intended to do, to seamlessly enhance the brand and dining experience at the restaurant. The attention spent on the transparent label with foil lettering in gold was worth the effort to achieve the premium finish and also served as a gentle nod to the wrecking coast for being the geniuses behind the gin, if you will.

The Cornerstone logo and gin branding on top of a photograph of the Cornerstone Hackney Wick London restaurant
A simple pack shot of the Cornerstone gin bottle and label design
A photograph of the Cornerstone gin bottle in Cornerstone Hackney Wick London
A close-up photograph of the Cornerstone rare Cornish gin bottle gold label design and branding
A close-up shot of gin bottle design reading 'Made by the wrecking coast distillery for Tom Brown'
A glass of gin with apple in it along with the Cornerstone gin branding overlaid to the right
A close-up image of the Cornerstone gin bottle branding
A photograph of the Cornerstone gin bottle with a gin glass on the bar-top at Tom Brown's restaurant Cornerstone Hackney Wick in London
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More Work

 
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A visual flavour for the world’s first Cornish Clotted Cream Gin
View Project
Raising money for a charity that raises awareness around youth alcohol and drug abuse
View Project
Find out why space and aerospace businesses are gravitating towards Cornwall
View Project

HAVE A PROJECT YOU'D LIKE TO DISCUSS?

Get in touch and we'll put the kettle on. Alternatively, if now isn't the right time, why not join our mailing list and keep up-to-date?

Get in touch
Join our mailing list
An abstract visual to represent the idea of brewing in Unrattled brand colours orange and navy

HAVE A PROJECT YOU'D LIKE TO DISCUSS?

Get in touch and we'll put the kettle on. Alternatively, if now isn't the right time, why not join our mailing list and keep up-to-date?

Get in touch
Join our mailing list
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