Making a stand to Konnect remote countries through satellite broadband
CLIENT: EUTELSAT
Challenge
Eutelsat are the world’s third largest satellite operator. They wanted to promote their new satellite broadband initiative ‘Konnect via Eutelsat’ at a significant industry event. The main challenge for us was that their new Konnect brand had not yet fully been established and as a result, required a fast solution to launch them into this new space at the world’s largest exhibition for the mobile industry, The Mobile World Congress 2018.
Konnect via Eutelsat offers Internet Service Providers in Europe, Russia and Africa the infrastructure to deliver satellite broadband locally to rural areas. Their mission ‘Take Broadband Further’ is aimed at boosting social and economic development by providing reliable broadband connectivity. Armed with only the logo, our challenge was to help this new, unknown and undefined brand, make an impact at this huge industry event.
Solution
After a short session with the Konnect team at Eutelsat, this true but bold statement was conceived ‘Out of this world satellite broadband’. We went on to develop a visual identity using their satellites orbiting the earth and main coverage beams as the key inspiration. The identity was rolled out across the stand design, event brochure, social media, email marketing campaign and other supporting materials.
To enhance interaction and stand-out, various creative ideas were developed using the stand and surrounding area, including other exhibitors. We featured their new product ‘Smart Wi-Fi’ on the stand, providing the surrounding area (Including the toilets) with free Wi-Fi access.
The quality of Unrattled’s creative process and strategic support has truly been a valuable asset in the success of this project!
RESULTS
Working closely with our strategic partners at Formation Live the stand was delivered in time and within budget. The event was a success and lead to the on-boarding of numerous new partners whilst building early brand awareness for Konnect.
More Work
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