Turning a Single Campaign Idea into 100 Global Experiences for Magnum
CLIENT: MAGNUM / EDJE COLLECTIVE
Challenge
Magnum Ice Cream launches a massive, cutting-edge creative campaign each year. The core challenge is bridging the gap between this high-level, master creative concept (developed by the lead creative agency) and the hundreds of distinct experiential moments delivered across various markets globally.
Magnum needed a strategic partner capable of:
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Interpreting the Master Campaign: Rapidly translating the core creative concept into a cohesive set of premium, on-brand, and executable experiential activations that resonate locally.
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Unifying Global Efforts: Providing every market (country team) with a comprehensive, visually rich, and easy-to-use Global Toolkit to ensure consistency, inspire creativity, and maximize ROI across all territories.
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Securing Internal Buy-In: Developing pitch-ready visuals and presentation materials to help internal Magnum teams and partners justify budgets and secure approval for the year’s experiential roadmap.
Our role
Unrattled has been the creative partner who turns plans into practical assets. We work with the lead experiential agency and the Global Magnum Brand Team to support with and provide the strategic thinking and visual resources needed to make the annual theme happen.
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Concept Development: We take the main campaign idea and pair it with practical, premium experience concepts that help people genuinely connect with the Magnum brand.
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Detailed Planning: We develop concepts into clear plans, balancing creative ambition with what's actually possible logistically, so the executions can work across many different market sizes.
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The Visualization Advantage: This is our key job. We create constant, high-quality mock-ups and presentations that are used for:
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Getting Sign-Off: Giving the agencies and the Magnum team the strong visuals they need to confidently pitch ideas and secure global budgets.
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Inspiring Local Teams: Providing vivid images so country teams immediately see the potential of the event concepts.
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Building the Toolkit: Once concepts are approved, we structure and design the final Global Experiential Toolkit. We create the library of graphics and visual assets, ensuring local teams have everything they need to run flawless brand activations and events throughout the year.
RESULTS
Our sustained partnership has allowed Magnum and their experiential agency to move faster and with greater confidence each year. By providing a 'ready-to-go' visual playbook, Unrattled has helped shift the focus of local markets from 'what should we do?' to 'how quickly can we execute?'
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Saves Time: The annual Global Toolkit provides pre-approved designs and clear instructions, saving local teams thousands of hours across many markets.
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Secures Money: Our strong presentations and mock-ups were key to getting the necessary global budgets approved, showing stakeholders that the event ideas would deliver real impact.
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Guarantees Quality: We make sure the Magnum experience looks high-end and on-brand, no matter if the activation is in London, Shanghai, or São Paulo.
A Note to Brand Leaders
Our unique, sustained role proves that successful global activation requires more than just a creative brief; it requires a deep-seated partner who can strategise, visualise, and enable execution on a massive scale. If your brand team needs to transform a single campaign idea into a global catalogue of premium consumer experiences, Unrattled can help.
More Work
